A typical survey
200 responses: 110 promoters, 50 passives, 40 detractors. Promoters: 110 ÷ 200 = 55% Detractors: 40 ÷ 200 = 20% NPS = 55 − 20 = 35
Enter how many customers were promoters, passives and detractors in your survey, and get your Net Promoter Score.
Net Promoter Score
Enter responses
NPS = % promoters − % detractors. Passives count toward the total but not the score, which runs from −100 to 100.
How the score works out in practice. Enter your own survey results above.
200 responses: 110 promoters, 50 passives, 40 detractors. Promoters: 110 ÷ 200 = 55% Detractors: 40 ÷ 200 = 20% NPS = 55 − 20 = 35
100 responses: 20 promoters, 30 passives, 50 detractors. NPS = 20% − 50% = −30
100 responses: 40 promoters, 50 passives, 10 detractors gives an NPS of 30. Move 20 passives to promoters and it becomes 60 − 10 = 50, without losing a single detractor.
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